About us

In the winter of 2014, London became the birthplace of Tzarina by Oli—The Original Luxury Furs, a brand that began not just as a fashion statement but as a personal necessity. Designer Oli Tzari found herself invited to one of the world’s most prestigious social events. Draped in a pastel blue silk Dior gown, she faced a dilemma: no winter jacket on the market matched the pastel blue shade of her dress and no winter jacket gave the same feeling of lightness. She wanted a jacket that was warm, weightless, streamlined. Inspiration struck when she recalled that a family friend owned a fur factory in Finland. With a designer's eye and a vision in mind, she sketched her perfect jacket and had it brought to life, marking the inception of a luxury brand born out of creativity and circumstance.

 

.....The viral "The Queen" jacket was born—a design that became the talk of the night. Models and heiresses dying to know where Oli Tzari had found such a piece, and by the evening's end, she had 10 orders in hand.

From there, the story of Tzarina by Oli unfolded at lightning speed. Within just four months, the brand had become an Instagram sensation, attracting attention from PR firms, celebrity stylists, and distributors alike. Soon, the pastel-colored jackets were a staple in the wardrobes of A-list celebrities and heiresses worldwide. Major TV networks and magazines took note, catapulting Tzarina by Oli to a stardom. The rest, as they say, is history.

Unfortunately, the meteoric rise of Tzarina by Oli came at a cost. The young designer, overwhelmed by the rapid growth of her brand, faced severe burnout. The relentless workload, late nights, and immense pressure took a serious toll on her health. Recognizing the strain on his daughter, Oli Tzari's father intervened, urging her to sell the brand she had poured her heart into. With a heavy heart, she sold Tzarina by Oli to the highest bidder.

But the story didn't end there. After three years of much-needed rest, Oli Tzari found herself missing the creative spark that had once driven her. Determined to reignite her passion, she repurchased the brand and is now focused on a fresh concept, retail strategy, and expansion. Her journey has become so influential that she has secured a global publishing contract for her upcoming book, *How to Make a Brand Famous in Four Months*, set to launch by the end of 2024.